Throughout last year, I’ve talked a lot about one-to-one marketing and how with the rising tide of customer power marketers need to focus more on this personalized and empathetic approach. While it’s true that marketing’s main efforts have always been focused on gaining customers, in the past few years we’ve seen a shift where marketing has become more about “bragging” and less about value creation. However, with the Internet, social media, and mobile access there is more power than ...
Throughout last year, I’ve talked a lot about one-to-one marketing and how with the rising tide of customer power marketers need to focus more on this personalized and empathetic approach. While it’s true that marketing’s main efforts have always been focused on gaining customers, in the past few years we’ve seen a shift where marketing has become more about “bragging” and less about value creation. However, with the Internet, social media, and mobile access there is more power than ...
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